Vogue's current issue is supposed to be a celebration of women of all shapes and sizes – an expression of inclusivity.
But keen-eyed online commenters have been quick to point out the way the magazine's new cover still conforms to the usual stereotypical standards of beauty.
Plus-sized model Ashley Graham, featured second from the left in the group photo, is the only model whose leg is partially covered by a strategically placed hand.
In addition, a racing stripe has been added her shorts which was clearly not there on the day, as evidenced by shots taken by other photographers.
But Ashley has hit back at the naysayers, revealing she alone decided to place a hand on her thigh.
“I chose to pose like that,” she commented on her own Instagram page. “No one told me to do anything.”
And Ashley was vocal in her support of creating a more diverse fashion industry.
"Sixty-seven per cent of the women in America wear a size 14 or larger," she told Vogue.
“Sixty-seven per cent. Maybe you could ignore those consumers before, but now, thanks to social media, they’re making their voices heard. Women are demanding that brands give them what they want. And what they want is to be visible."