L'Oreal warned about anti-ageing creams

September 12, 2012, 12:36 pm Anna Yukhananov Yahoo! Lifestyle

The world's biggest cosmetic group has been warned to stop advertising their products using language that makes them sound like drugs.

L Oreal warned: languague makes them sound like drugs
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Some skin creams in the group's Lancome unit, which claim to "boost the activity of genes" or "stimulate cell regeneration" to reduce signs of aging, should be classified as a drug, says The U.S. Food and Drug Administration.

Any product that is intended to affect the structure or function of the human body is classified as a drug, the FDA said, according to a warning letter posted on its website on Tuesday.

According to Reuters, companies are not allowed to sell drugs in the United States without demonstrating to the FDA that their products are safe and effective.

L'Oreal, a French company, told Reuters it was committed to complying with all laws and regulatory standards.

"We are aware of FDA's letter to Lancome and will respond to their regulatory concerns in a timely manner," a company spokeswoman said.

Some of the products mentioned in the letter, dated September 7, include Genifique Repair Youth Activating Night Cream and Absolue Eye Precious Cells Advanced Regenerating and Reconstructing Eye Cream, says Reuters.

On its website, Lancome describes the Genifique Repair cream, which costs $98 for a 1.7-ounce container, as "our first night care that boosts the activity of genes." The company cites an in-vitro test on genes to back up the claim.

The FDA said failure to fix the advertising claims could lead to enforcement actions, such as seizure of the products and injunctions against their manufacturers and distributors.

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