Emergency services were called to the Vietnam premiere of Kong: Skull Island on Thursday, after a giant King Kong statue went up in flames.
Eager moviegoers filmed the incident at the Vivo City shopping mall at Ho Chi Minh City, where the evening's simulated volcanic entertainment display went horribly wrong.
Fans initially believed that the intense blaze was all a part of the plan, but when flames spread across the gorilla statue and other parts of the complex, panic kicked in, reports VT News.
The blaze was eventually extinguished when firefighters were called in.
The highly anticipated newest installment in the King Kong franchise, was largely filmed in the city of Hanoi in Vietnam.
It stars the likes of Tom Hiddleston, Brie Larson and Samuel L. Jackson, who weren't present at the Vietnamese premiere, but did attend the Los Angeles one a day earlier.
Academy award-winning actress Brie recently opened up about her role as Mason Weaver in the action flick, revealing just how she prepared for the physically demanding gig.
"I trained. Legendary got me a trainer, so I started training. I had trained before, when I did Room, but it was a different kind of training," she said in a recent round-table interview, reports Collider.
"'For Room, it was about trying to get myself wiry and small. For this, it was about actually bulking up. You sit differently in your body, when you have that kind of strength."