Dove body wash has spent many years working on its branding as an inclusive, body-positive product.

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But the company's latest effort to create a feel-good message of acceptance has backfired badly.

Can you see yourself in this line-up? Source: Youtube/Dove

Trying to promote a limited-edition range of differently-shaped bottles – to reflect users' differently shaped bodies, of course – Dove has copped all kinds of reactions on social media.


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Tess Holliday Strips Down To Her Bra At Train Station For Body Acceptance Protest -- Watch

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