"Claudia represents the woman for whom my fashion and fragrance is designed," says the Italian designer, who describes Schiffer as "a woman whose sensuality comes from her unique and inimitable personality."

Schiffer wore a dress by the designer at the "Burn After Reading" premiere and opening ceremony of the Venice Film Festival in August last year. "Alberta's designs always embody femininity and elegance which are reflected in this fragrance," enthuses the UK-based mother of two.

The advertisements for the new scent were shot by fashion photographers Mert and Marcus, known for campaigns including Victora Beckham for Giorgio Armani Underwear and Valentino's spring/summer 2009 campaign featuring '80s supermodel Stephanie Seymour.

The fragrance and the campaign debut at the end of this year.