The look: Fresh face
Seen at: Tracy Reese, Vera Wang, Georges Chakra.
Why you'll love it: "This style is soft, fresh and pretty - something anybody can do," insists Charlotte Willer, Maybelline New York's international make-up director, who designed the look for Tracey Reese's show. "There's not a lot of colour - it's much more natural." With velvety, glowing skin, rosy blush and soft lashes, this is everyday make-up at its most feminine.
How to do it
Face: Create a flawless base with liquid foundation, blending it carefully around your nose and mouth, as these areas can be prone to redness. Top it off with a little powder to create a velvet texture. Willer suggests a mineral blush, dusted high on the apples of your cheeks, for a radiant finish.
Eyes: Try a face powder two shades darker than your skin tone to contour your eye area for a delicate result. "You can also use a soft brown eyeshadow, but apply any colour very lightly," explains Willer, who prefers to accentuate eyes with a helping of mascara. A brow gel will keep your arches in place - opt for a tinted version if yours are fair.
Lips: Search for a lipstick that's the approximate shade of your own lips for a "you, only better" result. "I applied a nude lip colour, but matched one to each model's lips to give a really natural look that's perfect for every day," says Willer.
If you buy only one thing
Our purse-friendly picks: Ardell Brow Sculpting Gel, $5.75; Nivea Lip Care Pearl & Shine, $3.98; Rimmel Stay Matte Pressed Powder in Transparent, $12.50; Priceline Eyelash Curler, $8.99; CoverGirl TruBlend Liquid Makeup in Natural Ivory, $19.95.
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