The Keratinology by Sunsilk collection has been designed with Keratin Micro Technology and scientifically proven to serve two primary functions; firstly, prolonging the luxurious look and feel experienced when you first step foot out of the salon, and secondly, addressing the common damage symptoms experienced as a result of many salon treatments including bleaching, colouring and ironing.
Daniel Mullette of Research & Development for Keratinology by Sunsilk, said “Salon experiences often form part of a great feel-good beauty ritual. But like many great experiences, your salon experience can fade quickly. With Keratinology by Sunsilk you can continue to enjoy your salon experience and care for your hair well after you leave the salon chair”.
The inaugural Keratinology by Sunsilk collection encompasses eight premium products across two exclusive ranges - the Advanced Reconstruction Program and Sun Kissed Colour Therapy range.
The Keratinology by Sunsilk Advanced Reconstruction Program is comprised of five products that work in unison to deliver stunning shine and breathtaking salon-beauty for longer. Specifically, the products penetrate deep within the hair fibre and deliver intense nourishment and surface reconstruction. The Advanced Reconstruction Program five step regime includes:
• To cleanse: Advanced Reconstruction Program, Detoxifying Shampoo – A cleansing formula that works with salon treated hair, gently removing residues and preparing the hair for the program
• To condition: Advanced Reconstruction Program, Express Treatment Conditioner – At the speed of a conditioner, this fast acting treatment prepares the hair for intensive repair.
• To repair: Advanced Reconstruction Program, Hair Spa Mask – An intense repair treatment that penetrates through three layers of the hair fibre, effectively reconstructing the hair surface and sealing cuticles for a stunning salon-like smoothness and healthy shine.
• To treat: Advanced Reconstruction Program, Overnight Treatment – An intensive repair treatment that reconstructs the hair surface and helps fill in tiny damage cracks caused by harsh salon treatments to prolong the beauty of salon treated hair while you sleep.
• To protect: Advanced Reconstruction Program, Heat Protector Spray – An advanced heat protection formula with UV filters, that protects heat styled hair for a frizz free, professional look.
Complementing the Advanced Reconstruction Program is Keratinology by Sunsilk’s Sun Kissed Colour Therapy collection - a unique solution for women who frequently colour and highlight their locks – albeit in any shade. Enriched with advanced Keratin Micro Technology, the luxurious formulas intensely nourish and repair the hair fibre, sealing the cuticles to lock in luminous colour and stunning shine for longer.* A three-step regime, Sun Kissed Colour Therapy includes:
• To cleanse: Sun Kissed Colour Therapy, Colour Therapy Shampoo - A cleansing formula which gently removes residues whilst protecting the beauty of salon coloured hair
• To nourish: Sun Kissed Colour Therapy, Express Treatment Conditioner – A fast acting nourishment that leaves hair smooth, whilst helping to retain colour
• To treat: Sun Kissed Colour Therapy, Glossy Mask - An intense treatment with salon hair wax benefits that penetrates through 3 layers of the hair fibre to smooth and nourish hair, whilst helping to retain colour
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