Dwayne Alexander

Who is Dwayne Alexander?

Dwayne is an active director of three companies. The Alexander Group of Companies are communications and media specialists. Our clients benefit from our full service and integrated approach to traditional and online PR.

The Group consists of:

Alexander Communications
Alexander Online Communications
Goals Inc.

Alexander Communications is an established and fast growing full service PR company.

Alexander Online Communications is a specialist Online PR firm - operates in the space where the confluence of SEO, SEM, traditional PR, social networking, blogging & other web 2.0 community innovations live.

What is Online PR?

Creates spikes of visibility and builds up brand equity
Fosters debate, conversation creates 'word-of-mouth' buzz
Generates advocacy and builds reputation
Makes it easier for journalists researching stories to find you
Expands company branding footprint on the web
Contributes to proactive search results and reputation management
Helps fuel the sales pipeline and marketshare

Goals Inc. is a media owner with established content arrangements with major New Zealand media, and interviews goalgetters through Livemygoals.com, the nzherald.co.nz business blog called 'Inspired People' and through the 'Ordinary Kiwis Achieving Extraordinary Things' series on Yahoo!Xtra Lifestyle

A former Chief Executive of one of APN News & Media Ltd's online companies, Dwayne launched the Online Communications consultancy to assist current Alexander Communications clients, and other New Zealand companies, to proactively manage and build their online profile and reputation.

Dwayne has over 16 years experience in media and marketing and a post graduate Honors Degree in Marketing (cum laude).

Married with two daughters, Dwayne spends his downtime kayaking & building a library of inspirational business and life stories.

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