DEFINITION

It is very important to buy the correct perfume to suit the personality of the wearer.

DESCRIPTION

The following is a guide when entering your Pharmacy to purchase a fragrance:
1. Ask for a fragrance expert in the Pharmacy. This person will identify the fragrance families and individual fragrances.

2. Ask your assistant to describe the fragrance personalities so that you can make the right choice.

3. Identify the personality of the perfume wearer.
Is she sophisticated, exotic, unique, with her own sense of style, romantic and feminine or refreshing and exhilarating?
Which personality are you if you are buying the perfume for yourself?

4. It is important to identify what the skin type is.
Does the fragrance wearer have an olive complexion or a fair complexion.
It is a general rule that the olive complexion person will prefer the more exotic type fragrances.
The fair complexion usually denotes a preference for a lighter more flowery fragrance.

5. Ask to be shown the associated lines of the fragrance. Soaps and talcs are good examples. Remember the additional products enhance the effectiveness of the fragrance.

6. Ask your Pharmacist for the best way to wear the fragrance.
The pulse points including the wrists and the skin just behind and below the ears are both special areas.

7. Ask about fragrance layering. This entails applying several different forms of a single scent to derive a longer lasting and more harmonious fragrance aura.

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